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Marketing Center & Promotions Tutorial

This guide explains how to use the Marketing Center to create discounts, run BOGO campaigns, and generate promo codes to attract customers.

1. Accessing the Marketing Center

  1. Log in to your Admin account.
  2. On the sidebar menu, click on Settings and then Marketing Center (or Discounts).
  3. You will see a dashboard displaying all your active and inactive promotional campaigns.

2. Creating a Promotional Campaign

  1. Click the + New Promotion button in the top right corner.
  2. Promotion Identity:
    • Campaign Name: Enter a recognizable name (e.g., "Summer Sale 2026").
    • Internal Description: (Optional) Add notes for your team about this campaign.
  3. Strategy Engine:
    • Format: Choose whether the discount is a Percentage (e.g., 20%) or a Fixed Amount (e.g., Rp 50,000).
    • Scope: Choose if the discount applies to the Entire Cart or specific Target Items.
  4. BOGO (Buy One Get One) Setup:
    • If you set the scope to Target Items, you can configure Qty Mechanics.
    • Enter the Buy Qty and Get Qty, and set the Bonus Percent (100% means the "Get" item is free).
    • Enable Mix & Match if the customer can combine different products to trigger the deal.

3. Timeline & Logic Rules

  1. Scheduling: Set a Start Date and Expiry Date. Leave them blank if the promotion runs indefinitely.
  2. Stacking Rules:
    • Enable Stackable if this discount can be combined with other active discounts.
    • Disable it to make this promotion Exclusive.
  3. First-Time Only: Enable this if the promotion is strictly for new customers making their first purchase.

4. Promo Code Engine

Sometimes you don't want a discount to apply automatically to everyone. You can issue specific Promo Codes for a campaign.

  1. Create and save your promotion first.
  2. In the campaign list, find your promotion and click the Ticket icon (Promo Code Engine).
  3. A panel will open where you can generate new text codes (e.g., "WELCOME50" or "INSTAGRAMVIP").
  4. Customers can then enter this code at checkout to claim the discount.